Convenient navigation it is also the factor which predetermines the ratio of the visitor to you and your site. Wandering on your site, coming into subsections, the person can be tangled where it now, in what section if there is no due navigation. And for him the reflex works: If the web designer has not taken care of my convenience why should I suffer and try to discover in what I section. After all there is one hundred other sites which more conveniently and think of the visitors. It also is a competition in which the one who has more adapted survives. The most actual this problem is for commercial sites which lose millions neglecting this principle usability (convenience of usage).
According to data Forrester Research and Gartner Group, commercial sites lose 1,1 1,3 billion dollars in a year of that clients leave from sites without having waited their loadings.
Creation and supports of own dispatch, e-mail marketing:
Own dispatch this is the stable traffic.
Own dispatch is a constant circle of clients.
Own dispatch is a free and easy way to inform a considerable quantity of potential clients.
Only these three items of advantages prove necessity of creation of dispatch.
Simple example: You have a site attendance of 300 persons in day, and dispatch of 3 000 persons. To inform 3 000 persons it should pass 10 days. In a case with dispatch it will take only 5 minutes.
?-mail marketing is an advancement of production or services by means of e-mail. E-marketing tools:
Mailing lists (mailing lists, “opt-in” an E-mail marketing)
Debatable pages (discussions lists)
Conference
Web-conferences (newsgroups)
E-mail telephone answering devices (auto responders, infobot).
According to 2001 data, managers of over 60 % of the commercial companies believe in that in the USA the sizes of their sales have essentially increased, thanks to e-marketing. To such output during research experts of Direct Marketing Association – DMA have come. According to the spent interrogations, in sphere of firms of average business application of tools of e-marketing has allowed to increase sales by 59,8 %. Large corporations, on the average, have fixed, 47,1 % of growth of a gain while sales of the small companies have increased by 42,6 %.
By word 63 % of the managers who have taken part in research, electronic mail dispatches have appeared the most effective advertising tool of their company within the last year while 37 % have marked its efficiency along with other tools.
According to forecasts of analysts Jupiter Research in 2004 mail advertising campaigns should make 15 % of the resources enclosed in on-line advertising (in comparison with 3 % in 2001). Its application, undoubtedly, influences and return from advertising which now is in boundaries from 1 % to 30 %.
Today the web technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. It is full of guides on how to make a website and respective topics.
In any way, it wouldn’t be wise not to avail themselves of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a flash website” and similar topics.
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