Let’s imagine that you have opened a cloths store or a hairdressing salon. You need to advertise your business in order to attract clients to it. The same is about on line business. If you have created your own web site in order to sell your products via Internet for example, you need to promote your site otherwise there will be no visitors on your web site. You can find many ways to promote your site as free as paid. Some of these ways are very effective and some of them just waste your time and money. Some people think that promoting your web site is possible in Internet only, but this is not true. You can promote your site and of line. There is an example of off line promotion of your own web site.
Almost every big or small town has book stores. You go to a book store and say the following:
“I have a web site with the subject matter of cars (let’s suppose that you deal with cars). A lot of people visit my web site every day, the visitors of my site will be interested in reading books about cars and in possibilities of purchasing such books, that’s why I want to offer you to cooperate with me.
You won’t have any material or other expenses. I will create a separate page on my web site that is devoted to your book store with the list of books about the subject of my site. And every visitor of my site will see the link to this page.
In substitution of my services I am asking you to put the advertising booklets of my site in every book sold in your store (or in every book with the car subject, it depends on your agreement with the book store only)
If the book store doesn’t have its own site, you may say:
Thanks to our cooperation you will get new clients in the persons of the visitors of my web site and the information about your book store will also appear in Internet.”
As the result you get the target off line advertisement of your web site. Now there is a question how to make this advertisement long lasting. How to make people not get rid of your advertising booklet. The answer is very simple — make your advertising booklet in a shape of a bookmark, this will give more chances to your advertising booklet to be saved till the book is read. People do not get rid of bookmarks often, they usually leave them in the books.
That’s it. If you combine on and off line advertising of your web site, you will get great results. Use the ways of promotion of your web site in Internet and out of Internet too.
Today the online technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of docs on how to plan a website and related topics.
In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for website” and similar topics.
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